Liquidnet is a world leader in big block trading. But how do you visualize just how different Liquidnet is from the other so-called big block traders out there? Our Better Than Average campaign started with highlighting the difference in size—and took off from there. After a few thousand particles, sound design, and great copywriting supplied by Liquidnet, the campaign aired on television, on Captivate screens in New York City, and online at liquidnet.com.